At Tofino Co-op, kindness isn’t just something we do – it’s who we are. This year, we proudly stood together with our community to support Pink Shirt Day, a day dedicated to raising awareness and standing against bullying.

Our team wore pink anti-bullying pins to show our commitment to fostering kindness, respect, and inclusion in everything we do. But the message of Pink Shirt Day doesn’t stop here – it’s one we carry forward every day in our store and throughout Tofino. Together, we can build a community where everyone feels safe, valued, and supported.

What is Pink Shirt Day?

Pink Shirt Day is observed annually on the last Wednesday of February. It’s a movement that began with a simple act of kindness and has grown into a global effort to raise awareness about bullying and promote empathy, unity, and compassion.

At Tofino Co-op, we believe in creating a space where everyone belongs. Whether it’s through small acts of kindness or standing up for what’s right, we’re committed to making our community stronger and more inclusive for all.

You’re Not Alone – Resources for Support

If you or someone you know is experiencing bullying or struggling with mental health challenges, there are resources available to help:

Wellness Together Canada

Connect one-on-one with a mental health professional 24/7:

• Youth: Call 1-888-668-6810 or text WELLNESS to 686868
• Adults: Call 1-866-585-0445 or text WELLNESS to 741741
•  Visit https://www.canada.ca/en/public-health/services/mental-health-services/mental-health-get-help.html

Kids Help Phone

Confidential support for Canadians aged 5–29:

• Text CONNECT to 686868
• Call 1-800-668-6868
• Visit https://kidshelpphone.ca/

Youth Against Violence (BC)

Support for youth in BC concerned about safety:

• Call 1-800-680-4264 (24/7)
• Text 604-836-6381
•  Visit http://www.youthagainstviolenceline.com/

Youth in BC

Confidential crisis support for youth under 25:

• Online chat available daily from 12 PM–1 AM
• https://www.youthinbc.com/

Suicide Crisis Helpline

For immediate help:

• Call or text 9-8-8 (available 24/7)
• https://988lifeline.org/

More Ways to Get Help

If you need additional support, consider speaking with:

• Your doctor
• A psychologist or social worker
• A trusted professional like a campus counselor

Thank You, Tofino!

We want to extend a heartfelt thank you to everyone who joined us in supporting Pink Shirt Day this year. The awareness raised and the conversations sparked are steps toward building a kinder, more compassionate community.

Let’s continue to spread kindness not just on Pink Shirt Day but every day. Together, we can make Tofino a place where everyone feels safe and supported.